Industry Pain Points: Challenges of Traditional Cross-border Trade
- Highly fragmented supply chains, lack of end-to-end visibility
- Logistics costs account for 20-30% of total, severe efficiency leakage
- SMEs face 6-12 months of trial-and-error for market entry
- Sourcing disconnected from market demand; marketing & fulfillment siloed
Global cross-border e-commerce > $1.5T (2025)
ASEAN grows >20% annually, TikTok social commerce booming
“China+1” supply chain shift creates >$500B annual new sourcing demand
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